Currently valued at $105.18 billion, the spa services market is projected to skyrocket to a whopping $140.28 billion by 2032.

The rapid growth rate is being fueled by changes in consumer preferences, widespread availability of new therapies and technologies, and rising beauty standards due to social media influences. 

For spa business owners, the competition is fierce. 

As the spa services market becomes increasingly saturated and more competitive, relying solely on digital marketing isn’t enough. 

Thoughtful promotional products, like branded lip balm, create an opportunity to engage with new and prospective customers by delivering a more memorable experience at your spa.  

Want to find out what custom lip balm can do for your spa business? Keep scrolling.

1. Lip Balm is Beneficial for Spa Clients

Spas are an oasis of relaxing and rejuvenating treatments and therapies meant to achieve better health physically, mentally, and spiritually. 

The ultimate spa experience will make you feel pampered from head to toe.

Many spa treatments focus on the face and the body, but your lips need some love too! 

This is especially true following a steam room or massage, since these treatments can result in water loss and dehydrate you - which can cause chapped lips. 

2. Custom Lip Balm Is the Perfect Gift for Clients

Customers love to receive freebies. Studies show that 83% of consumers like to receive a promotional product with an advertising message on it.

Some spas give clients a small gift bag following their treatment which usually includes a business card, after-care instructions, and a few product samples (if you’re lucky). 

Branded lip balm is the perfect addition to include in those client gift bags, or to display in a basket at the front desk, treatment rooms, and locker rooms. 

You can even include a free custom lip balm with every purchase of one of your spa products.

This small gesture ensures clients feel pampered at each touchpoint while at your spa - creating a more memorable customer experience. 

The more memorable the experience, the more your spa will stand out from your competitors. 

You can customize lip balm labels with your logo and contact information to match perfectly with your brand identity.

3. Easy and Affordable Advertising

Unlike a business card, custom lip balm offers immediate value to your spa clients and will stay with them day after day. 

This universal promotional item provides a tangible reminder of your spa - every time one of your customers uses it, they are passively advertising your brand to everyone around them.  

Just one small tube can last for months!  

Custom lip balm is one the most cost-effective ways to promote your spa on a large scale with minimal effort. 

4. Clients Love Custom Lip Balm

Not only is custom lip balm low-cost, but also functional, valuable, and extremely popular with customers. 

Research shows that 74% of consumers own promotional hygiene & grooming products.

 

Take the Next Step!

Our custom, long-lasting, vegan lip balm is made with all-natural ingredients and comes in a beautifully designed package. 

Order a lip balm sample or contact Love Balms for all customer service, bulk pricing, or customization requests.

 

 

References

Chandler, Victoria. “This Is Why You Should Always Drink Water after a Massage.” Good Housekeeping, Good Housekeeping, 17 June 2019, https://www.goodhousekeeping.com/uk/fashion/a562542/why-you-should-always-drink-water-after-massage/.

Future Market Insights Global and Consulting Pvt. Ltd. “SPA Services Market Projected to Reach US$ 140.28 Billion by 2032, at a CAGR of 10%, Future Market Insights Inc..” GlobeNewswire News Room, Future Market Insights Global and Consulting Pvt. Ltd., 26 Aug. 2022, https://www.globenewswire.com/news-release/2022/08/26/2505270/0/en/Spa-Services-Market-Projected-to-reach-US-140-28-billion-by-2032-at-a-CAGR-of-10-Future-Market-Insights-Inc.html.

PPAI, 2019 Consumer Study (September 2019), www.ppai.org/research.