Top 5 Benefits of Using Promotional Lip Balm for Your Business
Promotional products have been used by businesses for decades as a cost-effective marketing tactic to help build brand recognition and ultimately increase ROI.
Unlike other advertising mediums, promotional items serve as tangible reminders of your brand and marketing message.
In fact, consumers are 2.5 times more likely to have a positive opinion of promotional products over digital advertising.
When used strategically, promotional products have the power to convert visitors into loyal customers.
Why?
The reason promotional items are so effective is that they can bring a brand to life in a way that other marketing methods can’t.
Practical and useful promotional products—like lip balm—are much more likely to be kept by customers and used daily.
When it comes to selecting items, custom lip balm stands out as one of the most effective promotional products for any type of business.
Keep reading for the top 5 benefits of using custom lip balm to promote your business.
1. Builds Brand Awareness
Brand awareness is the first and most important step in the buying process. Promotional products can make your brand stand out from competitors and improve your brand recognition.
Research indicates that 85% of promotional product recipients remember the advertiser.
Custom lip balm is an item used daily and will keep your brand in front of your customers long after initial contact.
2. Affordable
Promotional items are more cost-effective than other forms of advertising, like digital media.
Custom lip balm has one of the lowest costs per impression (CPI), which is especially important for businesses with a limited advertising budget. This provides an affordable opportunity to market your business and maximize impressions for months.
3. Useful
Business cards and flyers are often thrown away as soon as they’re received (or if they aren’t, they get buried in a drawer somewhere).
A business card is forgettable and offers no value to the customer.
One of the most important rules of promotional marketing is that the more useful an item is, the more likely clients or customers will keep it and use it.
Custom lip balm is functional and useful for both men and women at any age, and it can be used immediately.
4. Universal
Custom lip balm is one of the most universal items on the market. Everyone gets chapped lips.
Lip balm is used year-round by all ages and demographics, and it’s always well-received.
This makes it easier for customers and clients to see your brand every day and form positive brand recognition with it.
5. Portable
Lip balm can slide into a pocket, handbag, or briefcase, and it can be given out at trade shows, seminars, and business events. The portability of lip balm ensures consistent exposure and impressions for your brand in any setting.
The Takeaway
Custom lip balm is a popular and cost-effective promotional product that can complement any marketing strategy with minimal effort.
It offers immediate value to customers, reinforces your branding, and maximizes your impressions.
Whether it's used as a giveaway at business events, or added to a larger swag bag, custom lip balm can give your brand an edge over the competition.
References
“Build Brand Awareness & Loyalty That Lasts with Branded Merchandise.” Metron Branding, 2022, https://www.metronbranding.com/build-brand-awareness-loyalty/.
Corrigan, John. “2019 Ad Impressions Study.” Advertising Specialty Institute, 2019, https://www.asicentral.com/news/web-exclusive/january-2019/2019-ad-impressions-study/.
