There are many ways to generate leads for your dental practice, but one of the most effective ways is through promotional products that create engagement opportunities with patients and provide a more comfortable patient experience.

When it comes to promotional gifts, it can be difficult to settle on the right one for your practice. But the right item will keep your name in front of patients long after they leave.

For dental professionals, custom lip balm is an item that is useful, practical and adds immediate value to your patients.

Here are three reasons why every dental practice and orthodontist should be using custom lip balms to increase brand recognition and build client loyalty.

1.   Custom Lip Balm Advertises Your Business Better Than a Toothbrush

For your dental practice, custom lip balm is a low-cost, high-return product.

Many dentists give clients "goody bags" following an appointment - which almost always include a custom toothbrush, mini toothpaste, and some floss.

Custom lip balm is the perfect addition to any goody bag, and it can be a key differentiator for your business.

Like a toothbrush, lip balm is a product people use every day. Unlike a toothbrush, however, lip balm isn’t used only in private. People carry lip balm with them throughout the day and use it everywhere they go.  

Every time a client uses your custom lip balm, your brand is being advertised to those around them.

Custom lip balm will act as a reminder of your practice and offer a unique personalized touch and a more memorable experience.

Offering a small token like custom lip balm can give you an edge over competitors.

Your practice’s name will always be on your client’s lips!

2.   Lip Balm Soothes Lips During & After Dental Procedures

Lip balm can be used to soothe and moisturize patients' lips during and after dental procedures.

As a dentist, you know that every patient can get uncomfortable during a long or complicated procedure, and it is common for patients to experience dry lips after stretching their mouth open for a while.

Providing a natural, moisturizing lip balm ensures your clients don't suffer from unsightly and painful cracked lips. You can display them at the check-in desk and add them to your "goody bags" as well.

3.   Promotional Items Can Reduce Dental Anxiety

Did you know as many as 75% of U.S adults have some form of anxiety about going to the dentist?

And, between 9% and 20% of Americans avoid going to the dentist altogether because of dental anxiety or dental phobia? 

This is why it’s crucial to make patients feel as comfortable as possible throughout their appointments. Showing compassion for their dread can put people at ease, making them more likely to come back. 

Offering goody bags are a great way to help clients feel like you really care when they leave your office. And of course, the nicer the goodies, the more they know you care!

A great addition to your goody bag is luxury customized lip balm. A dental cleaning or procedure may not have been fun, but clients will enjoy a nice lip balm long after their visit.

The Bottom Line

Custom lip balm can be a powerful marketing tool for dentists and orthodontists. It's an inexpensive way to promote your practice, build brand recognition, and develop client loyalty. Everyone needs and loves great lip balm!

Take the Next Step!

Our high-quality custom, long-lasting, vegan lip balms are made with all-natural ingredients and comes in a beautifully designed package. 

Order a lip balm sample or contact Love Balms for all customer service, bulk pricing, or customization requests.

 

 

 

References

Frisbee, Evan. “Easing Dental Anxiety in Adults.” WebMD, WebMD, 31 Oct. 2021, https://www.webmd.com/oral-health/easing-dental-fear-adults.

O'Dowd, Peter, and Serena McMahon. “Dental Anxiety, Phobia Often Starts at Childhood. Here's How to Manage a 'Deep Fear' of the Dentist.” Here & Now, WBUR, 24 Sept. 2021, https://www.wbur.org/hereandnow/2021/09/24/dentist-teeth-anxiety-tips.